New integration embeds SONAR rates and coverage difficulty across FleetWorks’ AI phone, email, and SMS workflows to help brokers and carriers book with more confidence.
San Francisco, CA August 13, 2026 — FleetWorks, the AI marketplace that matches brokers and carriers at scale, and SONAR, the leading freight market data and supply chain intelligence tool, today announced a partnership that brings SONAR’s TRAC rates and coverage scores into FleetWorks’ AI agents platform-wide. The integration is live now for any carrier using the FleetWorks platform as well as brokers who are both FleetWorks and SONAR customers, giving broker teams verified market context at the moment they quote, negotiate, and cover freight.
Freight moves faster than the systems most brokerages use to book it. A carrier sales rep negotiating a load typically has the conversation in one place and the market data in another — a SONAR dashboard, a rate tool, an account manager or pricing analyst on Teams. By the time the context arrives, the carrier has hung up or the load has been covered by someone who answered first. The same gap exists for AI agents: automation built around a brokerage’s min/max spread, without current market data, misses key insights in a dynamic market..
The partnership closes that gap. SONAR’s high frequency data now feeds directly into FleetWorks’ AI agents across every channel the platform supports — phone, email, and SMS. When a FleetWorks agent works a carrier or load, it references SONAR’s current spot rate and live market conditions as it works toward a bookable price within the broker’s guardrails. When market conditions fall outside those guardrails, the agent escalates to a person with the SONAR context attached. Brokers input rate tolerances, and approval or escalation rules; SONAR supplies the ground truth those controls act on.
Mutual broker teams can now:
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Negotiate every carrier call and email against current lane-level market rates, not last week’s history.
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Prioritize which loads and lanes need human attention using SONAR lane scores.
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Quote faster and more consistently, without reps switching between a rate tool and the conversation.
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Escalate out-of-market situations to a person with the relevant SONAR context already attached.
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Measure outcomes against market benchmarks across the whole team.
“Enabling access to accurate, high frequency data at the moment a decision gets made in freight negotiation creates more efficient and better outcomes. FleetWorks operates right then — the live negotiation — across thousands of daily carrier conversations. Putting SONAR there means the market signal and the market action happen in the same place.” – Julie Van de Kamp, Chief Marketing and Operations Officer at SONAR.
