Meta (META) on Tuesday officially unveiled its Meta One subscription service as part of the company’s effort to further monetize its enormous AI spending and diversify its revenue stream.
The plans, which start at $2.99 per month for single-product plans, $7.99 for individual bundles, and $14.99 for creator and business bundles, provide a number of features for users looking to get more out of their Instagram, Facebook, and WhatsApp accounts.
Instagram Plus and Facebook Plus allow users to keep their stories up for 48 hours instead of 24, send animated super reactions and super hearts to stories, preview stories without showing up as a viewer in other users’ lists, and more.
WhatsApp Plus lets you share exclusive stickers, get exclusive ringtones for contacts, and pin up to 20 different chats.
Meta One also includes Core and Premium user plans that offer the features found in the single-product plans, along with increased AI usage limits for images and videos.
The social media giant is also offering creator and business plans made up of Essential, Advanced, Expert, and Max options that it says include capabilities such as enhanced profiles, automatic follow invitations to users that interact with your content, and increased access to the Meta Business Agent, which can respond on your behalf.
The moves are part of Meta’s push to drive further revenue from the billions of dollars it’s investing in AI data centers and model development.
Meta stock is off 13% over the last 12 months.
In July, the company reported second quarter earnings below expectations, but blamed the miss on having to spend $2.4 billion on legal contingencies and another $1.2 billion on severance expenses.
Meta also fell short on third quarter guidance, saying it expects revenue of between $61 billion and $64 billion. Wall Street was looking for a midpoint of $63.1 billion.
The company also raised the bottom line of its capital expenditure estimate, increasing the range to between $135 billion and $145 billion from $125 billion to $145 billion.
The numbers, however, don’t reflect the advancements Meta has made in releasing new AI models over the last few months. After falling well behind rivals like Google and OpenAI, Meta debuted its Muse Spark model in April and has since launched Muse Spark 1.2 and Muse 1.3.
Last week, the company revealed its Muse personal AI agent.
Email Daniel Howley at dhowley@yahoofinance.com. Follow him on Twitter at @DanielHowley.
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