Meta said Sunday that its systems suspended the No Kings movement’s Instagram account during its day of action because it detected “intense” activity by a Claude tool.
The account was locked and administrators were denied access for “several hours” during nationwide rallies on Saturday to mobilize early voting in the midterms, the group said.
Meta initially said that an automatic trigger was responsible for shutting down the account “in error,” but offered a fuller explanation a day later.
“Our engineering team discovered that the spike that triggered the incorrect enforcement was primarily in the account’s ‘reading’ behavior,” spokesperson Andy Stone said in an X post.
“Specifically, our network security systems detected the use of a Claude tool reading profiles, posts, and hashtags, the rate of which sharply increased (~4x volume) in intense bursts on October 17. “
Stone said the activity resembled bot traffic, prompting the system to take the account offline.
“An automated re-review of the removal action an hour later recognized that shouldn’t have happened and restored the account. It unfortunately took additional time for us to straighten out the situation with admin access to the IG account.
“We want to reiterate our sincere apology for the error,” he wrote.
The No Kings network, which bills itself as nonpartisan but arose last year in response to President Donald Trump‘s actions, said it held nearly 3,000 rallies across the country to encourage voters to cast their ballots early as a hedge against any effort to undermine turnout.
“Restricting communications about voting in the middle of an election is unacceptable,” it said.
“Meta must answer for this suspension and take immediate steps to ensure it never happens again — to any account, but especially those working to inform voters and encourage participation in our democracy.”
