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5 Tips To Leverage Video Marketing For Your Real Estate Business

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5 Tips To Leverage Video Marketing For Your Real Estate Business

 

Real estate videos capture the attention of buyers and sellers and help to drive sales.

They are an invaluable tool for real estate agents to sell, buy or auction a house or a property since they can be used to increase sales and boost brand awareness.

Statistics reveal that real estate postings with videos receive 403% more inquiries than postings without videos.

Moreover, using videos on landing pages can increase the ad conversion rate by as much as 80%.

 

Ways to Leverage Real Estate Video Marketing for Your Business

There are different types of videos that can be created to improve sales. Videos can be made on the following topics:

You can make videos that list your home and give housing market updates. Information on real estate conferences and all housing-related topics are also useful to the buyers and sellers.

You can interview your past clients and post their interviews in a video. It is possible to include advice from architects, builders, and mortgage lenders to make your postings informative to the audience.

You can address the questions commonly asked by the buyers and sellers.

If you have a blog on real estate, you can make videos related to the topics discussed in the blog.

Showcasing special offers like discounts can definitely improve your ad conversion rate.

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People will be interested in knowing about your real estate agency, your office culture, your performance, the community, and the local businesses in the neighborhood. Videos updating the clients about the status of their sale or purchase are also useful.

Let us discuss in detail the genres of videos that can be created to give a boost to sales.

These videos can be posted on your website, blog, and all social networking platforms for effective real estate video marketing.

 

Home Listing Videos

These videos are very useful to the buyers since they give them a clear picture of the house.

This helps the buyers decide whether the house is spacious and if the decor is to their liking.

A fully furnished house that is tastefully decorated is sure to appeal to the buyers provided it has been showcased well in the video.

A guided video tour wherein the guide discusses all the features of the house is also useful to the buyers who can gauge if the house is practically designed and tastefully furnished.

 

Videos on Housing Market Updates and Real Estate Conferences

In order to encourage people to visit your website, you can post videos giving people updates about the housing market.

Most people don’t have the time to follow the latest trends in the housing markets.

Giving your audience information about the latest housing projects in the city and the current and forecasted trends in the housing market in the country can help them make informed decisions.

This will encourage the buyers to visit your website frequently and the chances are high that they will check out some of the properties listed on your site when they are looking to buy. This will boost sales.

Moreover, people who are interested in hiring a seller’s agent can also benefit from your postings since they get a fair idea about the price their property could fetch if they were to sell.

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You can post videos of real estate conferences that take place in the city as well as in the country to drive traffic to your website and all social networking sites where you have posted your videos.

 

Videos Featuring Past Clients, Builders, Mortgage Lenders, and Architects

You can interview past clients because client testimonial videos that give positive feedback about your real estate agency help build confidence among prospective clients.

Interviewing builders about their current projects in the city and posting such videos will help drive traffic to your website and will definitely boost sales.

Architects too can be interviewed and encouraged to share floor plans to help people design their dream homes.

Mortgage lenders can talk about the current mortgage rates so that people who would like to avail of a loan to buy a property can know what to expect.

 

Videos Addressing Commonly Asked Questions

You can post videos where you answer commonly asked questions to help buyers and sellers.

This in turn will help you build a good image in the local community and the city.

People will trust your real estate agency to sell their house and will be willing to buy properties that you sell even if the prices are a little steep since they will trust that the deal is happening at a fair price.

 

Videos About Special Offers

If you plan on giving a discount on your services, you should definitely let people know by making a short video. It is also important to talk about any offers given by builders, architects, and mortgage lending companies so that people can benefit from these offers.

Such videos are guaranteed to increase your conversions from interactions so that your conversion rate is above 10%. Conventional wisdom says that you should have a conversion rate of at least 2% to 5% if you undertake effective real estate video marketing.

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Videos on Your Office Culture

You can make videos on your office culture where you talk about the work ethics of your team so that it inspires confidence in the people who want to avail your services.

 

Videos on the Performance of Your Team

It is a good idea to share how well your real estate agency performed during the course of the year.

If you have had record sales you should definitely mention it in your video since it helps to build your reputation in the local community.

In time, you can extend your services to cover the whole city, and then if you meet with success, you can even expand your business nationwide.

 

Videos on the Neighbourhood

You can make videos on the neighborhood so that people know whether it is developed or not. This information is useful for buyers who are looking to buy a house but are unsure of the neighborhood. They may be unaware of the schools, hospitals, shopping areas, cinema theatres, restaurants, malls, parks, and other public places in the vicinity of the residential area.

Videos on the Local Community

You should also talk about the local community so that people get to know the profile of the residents of the neighborhood.

 

Videos Updating Clients About the Status of Their Property Sale or Purchase:

You can keep your clients in the loop by talking about the status of their property sale or purchase in your videos because clients tend to get impatient if it’s been a while since they heard from you.

The above tips for leveraging video marketing for your real estate agency can help your business thrive by encouraging customers to visit your site for information and cash in on good deals on properties that you have to offer.

 

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Real Estate

Are UK Homeowners Still Wanting To Move?

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Are UK homeowners still wanting to move?

Are UK homeowners still wanting to move?

Press Release

 

Date: 19.07.2023

 

New Open Property Group research looks into where UK homeowners are moving to, and if there is a pattern between homeowners moving out of the city and into the countryside.

Out of 1.25 million homeowners surveyed:

  • 357,244 stated that they ‘want to move’
  • 251,705 stated that they ‘are moving soon’
  • 242,711 stated that they ‘are settling in’
  • 206,694 stated that they ‘just moved’
  • 187,001 stated that they ‘are moving now’

Are homeowners still moving to the countryside since the surge in remote-working and the ever-growing desire for more green-space?

When surveyed, 39% of homeowners specified that wildlife and nature were “more important than ever” to their well-being, and 45% of adults are spending more time outside than they did pre-pandemic.

Despite this, recent data shows that people moving to sparse or remote villages actually dropped by 28%. Adding to this, from 2017 to 2023, the number of homeowners looking to move to remote or sparse settlements actually decreased by 13%

Open Property Group Managing Director, Jason Harris-Cohen said:

“The UK’s property market is undergoing another reset,” says Jason. “There is a definite shift in home moving activity, with the West of the country surging in popularity.

Historically, better value for money has been found outside of London, the South East and the big five cities, and I think that’s what is driving home movers towards Wales and the West coast.”

“The desire for affordability in a cost of living crisis is being compounded by the current relationship between inflation, the Bank of England base rate and mortgage rates.

The rates attached to new home loans, remortgages and additional finance are seriously squeezing buyers’ budgets but there is still a strong desire to move – people are just having to moderate where they look and what they buy.”

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“Semi-rural and rural locations will continue to be cheaper places to buy than urban and inner city areas. This will be especially so in the coming months as more people return to offices for work and potentially relocate to reduce commuting times – aspects that will cause metropolitan house prices to rebound .

While the statistics show the trend for rural living has actually declined over the last six years – we may see a surge as purchasers pursue well priced properties.

We’ll also see borrowers taking out mortgages over 30 years – or even enquire about interest-only mortgages – to negate the effects of higher repayment rates.”

“Of course, there will be a large contingent of homeowners who are biding their time before they move – the 357,244 who have indicated they ‘want to move’. This group will be waiting for mortgage rates to fall and house prices to drop before they progress their plans.

In the meantime, they may choose to improve their properties – enhancing their living environment for the present and adding value at the same time. It’s not unimaginable that these delayed movers will fuel a property peak in late 2024/early 2025.”

For more information please visit www.openpropertygroup.com

 

About Open Property Group

Open Property Group are a professional house buying company who help people sell their properties quickly. They buy all types of properties (including vacant or let), throughout England and Wales.

Open Property Group specialise in buy to let property purchasing which suit landlords who want to cash in property quickly without disrupting the tenants.

Homeowners benefit from selling their house fast, with a completion date fixed to the owners’ requirements. By selling directly, you pay no agent fees, ‎and can plan ahead with certainty. We also pay your agreed legal costs too.

See also
A Quick Guide to Real Estate Transactions

 

UK 2023 Homemover Behaviour - Open Property Group [Infographic]

 

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Real Estate

How to Get the Best Market Value for Your Tenanted Property

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How to Get the Best Market Value for Your Tenanted Property

How to Get the Best Market Value for Your Tenanted Property

 

Selling a tenanted property can be a smart move for buy-to-let investors looking to maximize their returns. By selling with tenants in place, landlords can attract a broader pool of potential buyers, maintain rental income during the sales process, and potentially achieve a higher market value for their property.

If you’re considering selling your tenanted property, here are some key strategies to help you get the best market value:

 

1. Showcase a Well-Maintained Property

First impressions matter, so it’s essential to present your tenanted property in the best possible light. Ensure that the property is well-maintained and in good condition.

Conduct a thorough inspection to identify any necessary repairs or improvements and address them before listing the property.

A well-presented property will attract more potential buyers and create a positive perception of its value.

 

2. Highlight the Rental Income Potential

One of the advantages of selling a tenanted property is the potential for immediate rental income for the buyer. Emphasize the property’s rental income history and highlight its attractiveness as an investment opportunity.

Provide potential buyers with detailed information about the rental agreement, current rental income, and any potential for rental growth. This will appeal to investors looking for income-generating properties and can positively impact the market value.

 

3. Offer Flexible Viewing Options

Allowing potential buyers to view the property at convenient times can help generate more interest and potentially lead to higher offers.

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Coordinate with your tenants to establish a viewing schedule that accommodates both their needs and the prospective buyers.

Flexibility in arranging viewings demonstrates your commitment to a smooth sales process and encourages serious buyers to consider the property seriously.

 

4. Provide Detailed Documentation

To reassure potential buyers and help them make informed decisions, provide comprehensive documentation about the property. This includes the tenancy agreement, inventory reports, gas and electrical safety certificates, and any relevant building permissions or certifications.

Transparency and thoroughness in providing documentation will build trust and confidence in the property, potentially leading to higher offers.

 

5. Consider Selling to an Investor

When selling a tenanted property, consider targeting investors specifically. Investors are often more inclined to purchase tenanted properties as they recognize the benefits of an immediate rental income stream.

Approach local property investment companies or work with an estate agent experienced in selling to investors. By targeting the right buyer pool, you increase the likelihood of receiving offers closer to or even above the market value.

 

6. Seek Professional Advice

Selling a tenanted property can be complex, so it’s advisable to seek professional advice from an experienced estate agent or property consultant. They can guide you through the sales process, help you determine the optimal pricing strategy, and market your property effectively to attract potential buyers.

Their expertise and knowledge of the local market can be instrumental in achieving the best market value for your tenanted property.

In conclusion, selling a tenanted property can be a lucrative opportunity for buy-to-let investors to maximize their returns.

By showcasing a well-maintained property, highlighting the rental income potential, offering flexible viewing options, providing detailed documentation, targeting investors, and seeking professional advice, you can increase your chances of achieving the best market value.

See also
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Remember, a well-informed and strategic approach is key to successfully selling your tenanted property and reaping the rewards of your investment.

 

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Real Estate

The Top 15 Benefits of Living in a Detached House

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Benefits of Living in a Detached House

The Top Benefits of Living in a Detached House: Why It’s the Ultimate Dream Home

 

Living in a detached house can be the epitome of comfort, privacy, and independence. It’s a dream for many homeowners, and there’s no denying that it comes with a myriad of benefits.

Today, we’ll delve into the Top 15 Benefits of Living in a Detached House and why it could be the perfect choice for you. Let’s explore!

 

1. Privacy and Freedom Galore

One of the most significant benefits of living in a detached house is the unparalleled privacy it offers. With no shared walls or neighbors in close proximity, you can enjoy the peace and quiet without worrying about disturbing others or being disturbed yourself.

 

2. Personalize Your Space

Detached houses provide the ultimate canvas for you to customize your living space to your heart’s content. From landscaping and gardening to renovations and extensions, you have the freedom to create the perfect environment for you and your family.

 

3. No Shared Maintenance Responsibilities

  • Say goodbye to shared maintenance costs and responsibilities.
  • Enjoy total control over your property’s upkeep.
  • Make decisions that directly impact your home without consulting others.

 

4. Potential for Future Expansion

Detached homes offer the possibility of expanding your living space in the future. As your family grows or your needs change, you can add rooms, a garage, or even a backyard oasis, all without affecting neighboring properties.

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5. Higher Resale Value

Detached houses typically have a higher resale value than other types of properties, making them a solid investment for your future. As demand for detached homes continues to rise, you can be confident that your property’s value will appreciate over time.

 

6. The Joy of Outdoor Living

  • Make the most of your outdoor space with a detached house.
  • Host barbecues, garden parties, or simply enjoy a quiet evening under the stars.
  • Build a play area for your children, a vegetable garden, or a relaxing retreat.

 

7. Reduced Noise Pollution

With no shared walls or ceilings, detached houses offer a quieter living experience. You’ll no longer have to deal with noisy neighbors or be concerned about your own noise levels impacting others.

 

8. Foster a Sense of Community

Detached homes often foster a stronger sense of community, as residents have more opportunities to interact and engage with their neighbors. This leads to lasting friendships and an enhanced sense of belonging.

In conclusion, living in a detached house comes with a multitude of benefits that cater to various lifestyles and preferences.

From increased privacy and freedom to personalization and future expansion potential, a detached house can be the ideal home for those seeking the perfect balance of comfort, convenience, and community.

 

9. Safety and Security

Another advantage of living in a detached house is the increased safety and security it provides. You can install your own security system and take measures to protect your property without having to coordinate with neighbors or a homeowners’ association.

 

10. Architectural Variety

Detached homes come in a wide array of architectural styles and designs, offering more opportunities for you to find a home that suits your tastes and preferences. From charming cottages to modern masterpieces, the choices are endless.

 

11. More Space for Hobbies and Interests

A detached house often comes with extra rooms and outdoor spaces that can be used for various hobbies and interests. Whether you’re a fitness enthusiast, an artist, or a budding chef, having more space allows you to pursue your passions without feeling cramped or restricted.

 

12. Better Energy Efficiency

With no shared walls, detached houses can be more energy-efficient than other property types. Proper insulation and modern construction methods help reduce energy consumption and keep your home comfortable year-round.

 

13. A Sense of Accomplishment

For many people, owning a detached house represents the ultimate symbol of success and accomplishment. It’s a tangible reminder of your hard work and perseverance, making it an even more enjoyable place to call home.

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14. Long-term Stability

Detached homes often provide a sense of long-term stability for families. When you invest in a detached house, you’re creating a foundation for your family’s future, allowing you to create lasting memories in a space that truly feels like your own.

 

15. Pet-Friendly Environment

For pet owners, a detached house offers the ideal environment for their furry friends. With a spacious yard and no shared walls, your pets can enjoy the freedom to roam and play without disturbing neighbors or posing any restrictions.

In summary, the benefits of living in a detached house are vast and varied, catering to a wide range of needs and desires.

From privacy and personalization to long-term stability and pet-friendly living, a detached home offers a unique and fulfilling living experience that’s hard to match.

So if you’re considering investing in a detached house, rest assured that you’ll be making a decision that will enhance your life in countless ways.

 

What are some pros of living in a detached house?

 

Here are some pros of living in a detached house:

More privacy: You have more privacy since there are no shared walls with your neighbors.
More control over your own property: You also have more control over your own property since you are not subject to the rules and regulations of an HOA or other organization.

Nice yard: Detached homes generally have a front- and backyard2. This can be great for gardening, playing with kids or pets, or just enjoying the outdoors.

Freedom to do what you want: When you buy a single-family detached house, the property is yours. You can make changes to it as you see fit without having to get approval from anyone else.

More space for your family: Detached homes generally have more space than townhouses or condos. This can be great if you have a large family or just want more space.

 

What are some cons of living in a detached house?

Here are some cons of living in a detached house:

Maintenance: You are responsible for upkeep and repairs1. This can be time-consuming and expensive.

Cost: Detached homes generally cost more than townhouses or condos1. This can make it difficult for some people to afford a detached home.

Isolation: Detached homes can sometimes feel isolating, as you are not connected to any neighbors.

Fewer amenities: Condominium and townhome developments often have significant amenities such as swimming pools, fitness centers, and tennis courts3. Detached homes may not have these amenities.

See also
Top 7: Tips to Manage Your Home Finances 2021

 

 

FAQ’s

Q1: What are some of the main advantages of living in a detached house?

A1: Some of the main advantages of living in a detached house include increased privacy, freedom to personalize your space, reduced noise pollution, potential for future expansion, higher resale value, and fostering a sense of community.

 

Q2: How does living in a detached house affect privacy?

A2: Detached houses offer unparalleled privacy due to the absence of shared walls and neighbors in close proximity. This allows residents to enjoy their space without worrying about disturbing others or being disturbed themselves.

 

Q3: Are detached houses typically more energy-efficient than other types of homes?

A3: Detached houses can be more energy-efficient than other property types because they don’t have shared walls. Proper insulation and modern construction methods help reduce energy consumption and maintain a comfortable living environment throughout the year.

 

Q4: What makes detached homes a good investment?

A4: Detached homes are considered a solid investment because they typically have a higher resale value than other types of properties. As demand for detached homes continues to rise, property values are likely to appreciate over time.

 

Q5: How can living in a detached house foster a sense of community?

A5: Detached homes often create a stronger sense of community, as residents have more opportunities to interact and engage with their neighbors. This leads to lasting friendships and an enhanced sense of belonging within the neighborhood.

 

Q6: Why are detached houses a suitable option for pet owners?

A6: Detached houses provide a pet-friendly environment due to their spacious yards and lack of shared walls. Pets can enjoy the freedom to roam and play without disturbing neighbors or facing any restrictions typically imposed by shared living spaces.

 

Q7: What kind of architectural variety is available in detached homes?

A7: Detached homes come in a wide array of architectural styles and designs, offering numerous options for homeowners to find a home that suits their tastes and preferences. From charming cottages to modern masterpieces, the choices are endless.

 

 

 

 

Fact Check

We strive to provide the latest valuable information for our readers with accuracy and fairness. If you would like to add to this post or advertise with us, don’t hesitate to contact us.  If you see something that doesn’t look right, contact us!

 

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