US apparel retailer Gap has agreed a partnership with Iconic Brands Nordic to grow its presence across the Nordic and Baltic markets.
The rollout is set to take place in three stages.
It will start with Gap launching on Boozt in Sweden, Denmark, Norway and Finland this month.
This will be followed by the opening of Gap sections within Stockmann department stores in Finland, Estonia and Latvia.
The third stage will see Gap open its first standalone store and e-commerce site in Estonia in September.
Gap franchise and wholesale senior vice-president Facundo Ginobili said: “Our partnership with Iconic Brands Nordic reflects our long-term commitment to growing Gap in markets where we see meaningful opportunity.
“Together, we are bringing the Gap brand to life through storytelling, experiences, partnerships and omnichannel retail, creating modern, relevant ways for customers across the Nordic and Baltic regions to discover and engage with the brand.”
Founded in 2025 as a joint venture between Brandgate Group and Tristafan, Iconic Brands Nordic has the exclusive regional licence for Gap in the Nordic and Baltic markets.
Iconic Brands Nordic CEO Kristjan Rajando added: “We are excited to introduce Gap to even more customers across the Nordic and Baltic markets. We believe Gap’s iconic style and timeless essentials will resonate strongly across the region.”
Earlier this month, Gap also confirmed a partnership with Chalhoub Group to bring the Gap, Banana Republic and Athleta brands to the Gulf Cooperation Council (GCC) region.
Under the agreement, Gap’s brand strategy will be paired with Chalhoub Group’s regional retail expertise, with the aim of offering customers an integrated shopping experience across channels and introducing the three brands to the market through a range of retail formats and activities.
In June, the clothing retailer partnered with Google Cloud, Zeta Global and Publicis Sapient to build an AI-driven marketing platform across its brand portfolio.
“Gap partners Iconic Brands Nordic for regional push” was originally created and published by Retail Insight Network, a GlobalData owned brand.
