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Adobe (ADBE) Downgraded to Hold by Freedom Broker

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Adobe (ADBE) Downgraded to Hold by Freedom Broker


Adobe Inc. (NASDAQ:ADBE) is one of the 8 Best Generative AI Software Stocks to Buy in June. On June 12, TheFly reported that Freedom Broker analyst Egor Tolmachev downgraded Adobe to Hold from Buy, reducing its price target to $250 from $510 following the company’s second-quarter earnings report.

“I Don’t Know What to do With Adobe (ADBE),” Says Jim Cramer

Photo by Jakob Owens on Unsplash

The analyst noted a shift in the quality of the company’s growth during the quarter as the acceleration was acquired rather than organic, adding that the management is deliberately trading near-term subscription revenue for top-of-funnel reach.

Similarly, UBS reduced its price target on Adobe to $225 from $260 while keeping a Neutral rating on the stock due to concerns about pricing power, according to a report by Investing.com. The analyst emphasized that creative AI technology has impaired the company’s pricing power in the down-market and individual customer segment, describing it as a major dent to the company’s narrative.

According to a Wall Street Journal report, Adobe plans to focus on its “freemium” artificial-intelligence offerings to grow its user base and drive adoption of its AI products.

For the second quarter of its fiscal year 2026, Adobe achieved record revenue of $6.62 billion, a 13% increase from the $5.87 billion registered in the same period last year. GAAP net income during the period amounted to $1.71 billion, while non-GAAP net income registered at $2.40 billion.

Adobe Inc. (NASDAQ:ADBE) is a global technology firm that provides creativity and productivity-focused platforms and tools for both businesses and individuals.

While we acknowledge the potential of ADBE as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on thebest short-term AI stock.

READ NEXT: 10 Best AI Stocks to Buy in June and 10 Best Cybersecurity Stocks to Buy According to Short Sellers.

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