After customers branded Burger King’s chicken nuggets “dry,” “rubbery,” and “disappointing,” the chain decided enough was enough — and gave its smallest chicken offering a big makeover.
Released September 1, the new chicken nuggets are crispier than the original nuggets, which were first added to menus in 1985. The recipe has also been updated to include a more flavorful marinade and new packaging, Burger King said.
It follows the chain’s update to its signature Whopper in February with new box packaging, a new bun, and new “creamier” mayonnaise, in response to customer complaints that the burger — which used to be wrapped in paper — was often squished during transit.
In an August earnings call, the company said the updates to the Whopper were paying off. The chain reported that US same-store sales jumped 8.5% year over year in the second quarter, and customers bought about 20% more Whoppers than in the previous period.
When I spoke with leadership at Burger King headquarters in Miami in April, chief marketing officer Joel Yashinsky said the chain wasn’t focused solely on menu innovation but also on upgrading its existing menu.
“We’ve been really working the last four years to improve the restaurant experience — our operations, our technology in the restaurants, remodeling — and we’re also elevating our food,” he said.
I tried Burger King’s new chicken nuggets to see how they stack up against the original version.




