Published:
The memory-chip shortage has reached a tipping point, and Apple plans to raise prices on its products as a result.
In an exclusive interview with the
Wall Street Journal published Wednesday, Apple AAPL CEO Tim Cook said that price increases have become “unavoidable” as booming demand for artificial-intelligence data centers leads to sustained supply-chain disruptions for memory and storage solutions. Alphabet GOOGL GOOG, Amazon.com AMZN, Meta Platforms META and Microsoft MSFT are spending roughly $700 billion on AI this year. They’re placing massive orders for products from memory providers Micron MU, Samsung KR:005930 and SK Hynix KR:000660, completely buying out supply with massive prepaid contracts.
